“Business has only two functions – marketing and innovation.” – Milan Kundera
The above quote applies to all businesses, even those on the internet. Innovation is something which can only be brought about when you know your business thoroughly and are passionate about it. That way, you will keep coming up with innovative ideas to make it different from the rest. As for using internet marketing for your online business, one of the best and also the most productive method is using article marketing.
Writing is a powerful skill that is useful for countless reasons — the most in the world of internet and internet marketing, writing articles to market business has more power than you ever thought of. Think of it this way, your website, blog or social network profile is a tiny shop in a huge marketplace. Now, how will buyers find their way to your shop when they have so much to choose from? One of the ways people will try to find you are to type in certain keywords in a search engine and then visit the websites which offer them with what they want. The power of article marketing is that it is a cheap method; you can write from home and advertise your business, products or services.
Still confused? Here’s how article marketing links your website and makes it popular:
Let’s say you run a small business online selling leather bags. You will most likely find a lot of competitors who have there websites and online businesses on the same niche, i.e selling leather bags and goods. So, how do you become visible on the internet and increase traffic to your site? You write short articles, ideally 400-700 words on different topics related to leather bags (how to clean a leather bag, the best quality leather, differentiate between faux pas and real leather etc) and submit it the various article directories adding a little ‘About You’ at the bottom and giving links to your website. In this way, when people read your article they will then visit the link given below too!
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” — Leo Burnett
That is what article marketing is all about –writing simple, yet attractive articles so, you can attract more traffic to your website. The only other thing you should keep in mind is to add your chosen keywords to the content and submit your articles to article directories. One or two articles won’t improve the traffic on your website; you will have to write regularly! Then just watch your sites traffic go up through article marketing.
Article marketing is also powerful because it brings up your rankings on search engines. For example, if I want to hire an interior designer to renovate my daughter’s bedroom, I should be able to write ‘Home décor services’ or ‘interior designer services’ in a search engine and thousands of websites will pop up. Mostly people select from the first twenty websites that show up. Your sites ranking in a search engine all depends on several things, among which article marketing is top of the list. Article marketing basically means to write an article of ideally 400-700 words describing your business, why you’re good at it, dishing out advice on topics related to your business etc. What it does is that, it builds content of your website and then those information and keyword-rich articles become a source of one way links. Linking your website will bring your business’ ranking way up on the search engines.
There are countless powers of article marketing, one of them also being that it increases your credibility as an expert in your field. People will want to buy from you because you just have so much to say about your business, which shows your dedication and passion to selling it, therefore making you a credible source to buy from. You can share your personal experiences as well, which gives an even better insight into who you are and why you know better than the rest.
There is also a high possibility that well-written and information laden articles be shared on social networking websites, linking your site to more and more people. Article marketing requires little or no monetary investment, and once you get used to it, you will be writing several articles in a day! Imagine where your websites ranking can go! Article marketing is an excellent tool in internet marketing and promoting your online business, so what are you waiting for? Organize yourself and write away!
