‘‘What’s in a name?’’, you may ask, but in the world of internet marketing, there is a LOT in a name. You have to be especially careful when choosing a domain name you choose for your website or page and make sure it is the right one. In order to make your domain popular , direct traffic towards it and generate more traffic choosing the right domain name is extremely important and plays a great role in generating traffic for your website.
A domain name is basically used in a URL to identify web pages and every domain name has a specific suffix like .com, .net, .org, .gov etc. Now to choose the domain name, we have to keep several things in mind especially that your domain name will represent who you are on the internet and it will help generate traffic to your page.
The rule of thumb in choosing a domain name is that it should be simple enough for you to communicate it to people or your audience without confusing them. Now, names like Yahoo, Facebook, Hotmail, WordPress, Google are simple words which you can tell people about without having to spell it out for them. A word like Google probably doesn’t even make sense but its easy on the tongue, its got a simple spelling and is unique and that is what makes it an excellent example of the perfect domain name. Now, the problem you might face, especially if you don’t want to invest a lot of money, is that you might not be able to register single or short domain names because they are usually for sale.
Choosing a domain name and internet marketing go hand in hand, and your domain name will play a role in marketing your page on the internet. People will search for keywords in a search engine and it is a brilliant if you include keywords in your domain name. So, also start thinking of domain names in terms of the important keywords of your website. Ask yourself what are the four or five keywords that your website will be focused on? For example, if you are going selling homemade remedies for different illnesses then your keywords might be – home remedy, natural remedies, treatment at home etc. Keeping these words in mind you can work around the domain name you want to choose.
It should be searchable, easy on the tongue and innovative enough to rouse people’s curiosity. The technique for choosing the right domain is that you have to think of HOW you want to market your webpage. If you are looking for people who will find you through search engines, then you should use a single word or phrase which includes at least one keyword or is a compound word of keywords of your product or service.
This kind of domain name is searchable and can improve your search engine rankings especially if it is a .com but .net and .org also tend to show up high on the search engine rankings. However, if you are not going for the type-in audience, you can think up of any innovative domain name. The word or phrase you use doesn’t even have to exist in the dictionary as long as its catchy and people can remember it! An example for this is Squidoo, now it’s a strange funny name, but its catchy and people will tend to remember it very well because its different. It doesn’t even have to explain what your website is all about!
The creative sort of domain names is easy to market if you are using other tools of internet marketing effectively. What happens with choosing a unique domain name is that when you tell it to people, it stays in their mind and creates a brand in their minds. For example, Yahoo is just an expression of joy; the name itself is not showing what the webpage is about, but it is easy to say, remember and spell. People don’t want to go through an ordeal while typing in your webpage and not being able to be directed to your page.
Choosing the right domain name will take your webpage to a whole new level. It is an excellent tool of internet marketing provided that you pay enough attention to how you want to market your webpage and keeping in mind your budget. Linguistic design is all there is to choosing the right domain name, and although it might be the most tedious of jobs, remember you will be known by that name! So think thoroughly, choose wisely while you’re at it and the next time someone asks you ‘What’s in a name?’ you can tell them that Shakespeare was wrong, there is A LOT to having the right domain name.
