Archive for the ‘Uncategorized’ Category

The Value of Good Copywriting: It Can Make Or Break Your Business

Sunday, May 16th, 2010

If you are a good writer, you should be able to pick up copywriting fairly easily. If you’re not a good writer, don’t despair. You certainly have the ability to learn if you’re willing to put forth a little effort.

The key to good copywriting is that you must understand that you’re writing in a different style and to a different audience. As stated in The Copywriter’s Handbook, A Step-By-Step Guide to Writing Copy that Sells, “A copywriter is a sales person behind a typewriter.”

Understanding that you are a sales person is imperative when you are learning copywriting. You must learn to communicate with the your audience in a way that persuades them to buy the product or service that you are writing about. It’s that simple. There must be an initial, positive connection that is made or you’ll find that you’ve lost their attention.

In this day and age, people are inundated with the number of advertisements that they see every day and quickly discard any advertisement that does not fit within their perspective immediately. You must realize that your writing cannot be for entertainment only. Your focus is to sell your product or service.

The headline is probably the most important part of the copy. It is read more often than copy at an exponential rate. If you cannot catch someone’s attention with the headline, you have wasted the rest of your sales copy. A sales letter essentially has about five seconds in which to grab a person’s attention. The headline is that way.

Dan Kennedy is one of the foremost experts on copywriting. He said the way to become better is through continual learning and practicing the skill. His book, The Ultimate Sales Letter is a good place to start your learning. You can pick it up just about anywhere and it’s well worth the few dollars you’ll spend for it.

Copywriting is simple but not easy but the only way to get better is to do it. Constantly read, learn, and develop your skills. You may not become a multi-million dollar copywriter but you can certainly become quite good. The fact that you’re reading this post and looking for more information has already put you ahead of the pack. Now…go forth and write and write some more.

If you want to put your copywriting skills to good use in your own business, visit http://SharonBoggs.com and see how great you can become.

Create Success in Network Marketing Beginning With This One Trait

Tuesday, February 2nd, 2010

http://www.SharonBoggs.com

Think and Grow Rich is the most powerful personal success book ever written. If you are in any type of network marketing or just interested in personal development, this video is for you. (more…)

Grow Yourself To Grow Your Business

Sunday, December 20th, 2009

A successful business springs from the mind of an individual who is committed to self-growth. If you’re not developing yourself, your business will not develop. As you grow, you will find that it is easier and easier to achieve your goals. Put forth the effort to grow yourself and you’ll see the universe respond in kind.

To relate this to something you’ve already experienced – think of it this way. If you want to lose weight, you need to move more and eat less. If you’re committed to your new lifestyle, you’ll see the results you want. The pounds will drop and your body will become lean and toned. If you only occasionally follow the rules and spend part of your time being lazy, you won’t lose weight as fast (if at all). You get what you put into it!

Once you’ve decided to commit to your business idea, you need to commit to your personal growth as well. If you aren’t healthy, your business won’t be either. Here are some tools that will help you in your quest to grow yourself. You may find certain tools very helpful and others not helpful at all – that’s okay! Use whatever combination of tools you want.

Meditating

Meditation is a great way to quiet your mind, lower stress, relax, and focus. It can be hard to learn, but once you’ve mastered it, you’ll wonder how you ever lived without it! Start with simple breathing exercises. Focus on the sensation of breathing. Feel your lungs fill with air. Hold the air in for a couple counts and then release it slowly. Put all your focus on the experience of breathing so your mind quiets. This may be difficult at first, but keep at it. Start with small ten minute meditation sessions and build up to longer sessions as you get accustomed to the process.

Affirmations

Affirmations are positive thoughts that you repeat to yourself often. (My affirmations are on sticky notes affixed to my bathroom mirror. I read them whenever I wash my hands, brush my teeth, or check my makeup before heading out!) Affirmations should be in the present tense, specific, and written as if they already exist. Instead of saying, “I will make $5000 this week,” say “I am so happy and grateful that I made $5000 this week!”

Vision Boards

These are fun! Take a corkboard, whiteboard, or even a wall of your cubicle and cover it with images of things you want. Put up a picture of your dream house. Cut out the body of a model that you want to look like and paste a picture of your head on top. Hang up your bank statement, with the actual balance whited out and your dream balance penned in. Look at this board often and feel grateful for these wonderful things that are in your life!

Keeping a Journal

Journals help you to keep focused on your goals, restate your affirmations, and track the steps you are taking to achieve your desires. Write down all the thoughts and feelings that you have over the course of the day. Even if an idea seems strange or out of place, write it down. You may find a use for it in the future! A journal will also help you analyze your mistakes so you don’t repeat them in the future.

Committing to self-growth will add to the positive energy in your life, which will make good things come to you and your business. Don’t forget to keep yourself healthy!

The Power of Facebook Friends in Network Marketing

Saturday, November 28th, 2009

You know, it’s funny. I was perusing Facebook this morning, like I usually do, when I received a message from one of my friends complimenting me on my blog and asked me why I hadn’t posted anything for a while.

WOW!

That hit me like a ton of bricks. She was absolutely right. I hadn’t posted anything for a few months because for some reason I still hadn’t convinced myself that I had anything to say that others would find interesting. I also thought that I would work out all of the kinks in the “system” I envisioned in my mind before I would write anything more. I wanted everything to be perfect. I guess I was wrong.

What I learned today is that others want me to succeed as much as I want them to succeed. It’s always been my dream to be able to say I’ve made a positive impact on others and they have been able to go on and live the life they deserve. Unfortunately, I haven’t always let others do that with me.

So, to Angel Taylor, my Facebook friend, a big thank you. You’ve made a difference.

And to others who would like to experience the power of positive change in your life, fill in your information in the box on this page and/or email me and let’s see what we can make happen–together.

The Power of Gratitude

Saturday, July 11th, 2009

When you feel gratitude, you attract wealth. But how can you feel gratitude for something you don’t have? If you are struggling to launch your business, the bills are piling up, and you haven’t had a new client in weeks, how do you feel grateful for anything? Let me teach you how to feel grateful and draw wealth and abundance to you like a magnet.

But first, did you know gratitude comes in two levels? The first level is the very superficial level. This is feeling gratitude for things and circumstances that are in your life at the moment. Your Mom drilled it into you to say “thank you” when you received things, so this is the type of gratitude we experience most easily. You are grateful for your house, your stuff, your health, the people in your life, your job, your skills, the fact that you have a long weekend approaching.

This is all fine and good, but it’s pretty ineffective when it comes to drawing more abundance into your life. When you try to come up with a list of things to be thankful for, you might say, “Well, with this economy, at least I still have a job.” This isn’t real gratitude. It doesn’t make you feel joyful or happy; it just makes you feel temporarily safe. If you’re having a pity party and are full of negative thoughts, starting with this level of gratitude is an easy way to start turning your thoughts around.

The type of gratitude that is going to rock your life is a much deeper gratitude. It involves being thankful for the big picture things like your life, the perfection of the universe, and everything in your life (good and bad!). Yes, it’s being grateful for your very existence – every moment of it and everything in it. It’s being overjoyed at the chance to exist and shape the universe.

This gratitude isn’t something that is easy to experience. It’s akin to unconditional love, another difficult concept to achieve. You have to let go of fear, let go of judgment, let go of negativity, and be thrilled that you are here living the human experience in the universe. It needs to be fully ingrained in your personality – those who experience this kind of gratitude almost have a glow about them. Everything in their life is a “wow” moment and they are overwhelmed with gratitude in all things.

Have you ever stood at the top of a mountain, or on the shores of a beach at sunset and felt simply overwhelmed with the beauty of it? That is the feeling that you want to cultivate in your soul – but about all things in your life!

When you are in this state of mind, you no longer have to remind yourself to think grateful thoughts. You ARE grateful. It is a part of your being. When you vibrate at this level, you’re activating the Law of Attraction and attracting the good experiences that share that vibration. The people, places, and events that you need will appear in your life as if by magic.